The 1999 winner was Green Bay, Wisconsin. Officers Bill Bongle and Steve Scully entitled their presentation, “Street Sweeping, Broadway Style.” In their presentation the officers described a program that serves as proof that communities working together can regain areas that had previously been accepted as lost. The presentation depicts the retaking of the Broadway business district. The multimedia presentation was produced with the assistance of a Broadway business, Pulse Communications. On Saturday, November 13, 1999, the six finalists and the winners, Bill and Steve, presented their programs before 1,400 conference attendees in San Diego, California


In a multi-phased process that took just four years, Broadway was transformed into a booming business district. The process included changes in environmental design, increased regulation of liquor licenses, mobilizing citizens to attend city council meetings, using the court system to direct alcoholics to treatment, and gaining the cooperation of liquor stores to decline serving alcohol to habitual drunkards.


By engaging members of the community, several positive changes took place.


  • – Closure of six problem taverns, an adult bookstore, a business from which drugs were sold, and an illegally operated pawn shop
  • – 65% reduction in total police calls from 1993 to 1999
  • – 91% decrease in the demand for rescue squad services from 1993 to 1999
  • – 85% reduction in disturbance calls from 1993 to 1998


Since 1995, the Broadway business district has experienced a substantial growth in new businesses and jobs.


  • – $8,364,808 in public and private investment
  • – 410 new jobs
  • – 33 new businesses
  • – $2 million dollar day care center
  • – $3.1 million dollars in streetscape, sidewalk, and lighting improvements by the City of Green Bay


The Green Bay Police responded to the same calls in the Broadway business district for decades with no change. Only when the police employed the assistance of the community did long lasting changes take place. The Broadway business district in now a thriving part of downtown Green Bay.